Crafting a brand experience beyond food
Piso Cuatro Rooftop — Brand & Content System
Piso Cuatro Rooftop is a hospitality and gastronomic concept rooted in experience, atmosphere, and storytelling. I led the brand creation from the ground up, defining the visual identity, tone of voice, and creative direction, and later developed and executed the social media content system, translating the brand into a consistent digital presence. This case explores the branding foundations and the content strategy designed to communicate the essence of Piso Cuatro across platforms, building recognition, community, and emotional connection.
Branding and content crafted from the ground up
My role encompassed brand strategy, visual design, creative direction, and content development; ensuring consistency between the physical experience and its digital expression. The result is a cohesive brand system that lives beyond visuals, shaping how the experience is perceived, shared, and remembered.
